Vector Art Showcase Ad Campaign

This was a cheeky little project intended as a poster ad campaign for the NMPD Showcase. My main goal was to better myself with using illustrator to create slightly more free-form art, as opposed to what I usually use the program with, which is to create vector icons.

The campaign is essentially just a series of vector illustrations of 'unique' students standing by their booths just as they would during Showcase. The intent was to humorously exaggerate various mannerisms and eccentricities commonly seen among Showcase participants. In the end, the tag line indicates that these 'interesting' individuals may or may not be the right person for the job.

Keep on scrolling to read up on the creation process.

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The Idea

While the Showcase can be considered a casual affair, there is still a rigidity to it that dictates what one can expect of the participants. As such, the format has remained the same: the participant stands beside her own booth where she is expected to 'showcase' her work.

Over the years, the affair has seen all manner of participants, from the artistically-inclined to the technical-minded. There have been the flashy, the shy, and the unusual. There have been musicians, code monkeys, and painters. The list goes on.

While every person that has undertaken the event is certainly unique, certain stereotypes have also been formed, in part due to the nature of the program itself. That is what brought about the idea for this project: A 'showcase' of the types of people one might run into during the actual event.

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The Message

Right place. Right time. Right(?) people.

It's subtle, but the addition of a question mark changes the message quite substantially.

The line—and really the whole project itself—is a tongue-in-cheek and lighthearted manner of advertising the event. After all, the argument could be made that the Showcase is really more about the people and less their art.

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